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About

Bridgetown’s winter festival was launched in 2011 as a way to celebrate the local Shire’s people, businesses, history and lifestyle through art, culture, music, food, exhibits and events. Originally known as the Bridgetown in the Winter Festival, the event has rebranded and undergone a name change inspired by the town’s unofficial title ‘Fridgetown’ – a cheeky reference to its frigid temperatures and status as the Winter Capital of Western Australia.

Known for cool, crisp, misty mornings, rolling green hills and the warmth of country hospitality, Bridgetown and neighbouring Greenbushes, are an ideal location to rest, relax and take in some of the winter activities on offer. For those who prefer sitting beside a roaring fire, keeping toasty, there are also plenty of restaurants and cafe’s offering warming menus and drinks accompanied by local music and entertainment.

The Festival as a whole is overseen by the Bridgetown-Greenbushes Business and Tourism Association (BGBTA) which elects a voluntary Festival Committee each year to oversee the organisation and marketing.

Unfortunately in 2020, due to COVID-19 challenges, the full Festival will not be running. However, we are using our website and social media to highlight local events taking place this winter. For event details and updates please check out our ‘Events’ page and follow along on social media @fridgetownfest. We’d love you to share your own experiences with us, so please tag us with #fridgetownfest if you visit our beautiful region this winter.

Also please keep an eye out for our updates for next year’s Festival. We have received Regional Events Scheme funding from Tourism WA to boost our 2021 event so that the next time those winter blues start getting you down, you can escape to the Southwest for Fridgetown Fest!

About the BGBTA

The Bridgetown Greenbushes Business and Tourism Association (BGBTA) is a voluntary organisation that was founded in the 1970s in order to diversify the economy of the Shire of Bridgetown-Greenbushes.

Today the BGBTA continues to advocate on behalf of the Shire’s tourism and commerce interests, fostering a successful and sustainable business environment that enables the entire community to enjoy a positive and progressive future with a truly healthy social fabric.

Each year the BGBTA organises events and activities that promote local business and attract people to the area. In the past, this has included lobbying for and administrating the Visitors' Centre, establishing a network of trails and scenic drives, representing the towns in regional marketing bodies and establishing the Blues at Bridgetown Festival.

More recently, the BGBTA established Fridgetown Fest (originally as the Bridgetown in the Winter Festival) and created and runs the Banquet on the Bridge event which is the Association's major fundraiser. It has also been tasked with the redevelopment and expansion of the Brierley Jigsaw Gallery - a unique community asset. The BGBTA continues to lobby the Shire in regards to matters that directly affect business and tourism; it hosts networking events, financially supports local arts initiatives, develops new events, such as Puzzletown, responding to local interest and tourism potential, shares relevant information with its members, and collaborates with businesses and bodies that have shared goals.

The BGBTA exists and operates to serve the following groups:

  • Business owners and operators
  • Visitors and holiday makers
  • Residents and holiday home owners
  • Potential new residents

The vision of the BGBTA is to foster the widespread recognition of the Bridgetown and Greenbushes community as being an attractive and safe place in which to visit, live and operate a business. 

If you would like to become a member of the Association or have an enquiry regarding its activities, please contact:

Bridgetown Greenbushes Business and Tourism Association
Email: 6255tourismassociation@gmail.com
Mail: P.O.Box 369, Bridgetown, WA, 6255
BGBTA President Tessa Dittrich: (08) 9761 2510